Board

OUR BOARD 

ALLI D. SEIGEL

Founder and Executive Director

Alli D.Seigel has dedicated her life to teaching the art of goodness and philanthropy to our youth.  In 2009, Alli started a journey to perform a conscious act of goodness every day, for an entire year. This journey, chronicled in her blog 365 Days Of Goodness, included small acts like “giving flowers to strangers for no other reason but to brighten their day,” and larger acts, including a trip to Peru where she volunteered and worked with disadvantaged youth.

After completing her volunteering in Peru, Alli arrived back in Los Angeles in January 2010 with a vision for a revolutionary educational program that would inspire and help mold our future leaders of tomorrow.  In March of 2010, she had officially formed Project Goodness as a 501(c)(3).  And in August of 2010 Alli received a $25,000 grant from Pepsi Co. to begin implementing Project Goodness in local schools. Most recently, Alli and Project Goodness were awarded the GoodMaker LA grant from Good magazine.

Alli graduated with highest honors at the University of California at Santa Barbara. Alli’s teaching background is quite extensive, as she has been working in elementary schools in various capacities since 2000, when she became an Arts Bridge Scholar through her University. Since then, Alli has taught well over 2,000 students, either in a group setting or on a one on one basis. She resides in Los Angeles, where she lives with her husband and their lovable little pup, Henry Christmas.

 

TARA K. KELLY

Chair

Tara Kelly works as a consultant to a variety of education-related non-profit organizations. Her clients have included charter schools (including leading or consulting in the founding of new schools), after-school programs for at-risk youth, a children’s museum and more. She has worked extensively with clients’ Boards and lead staff in strategic planning, charter petition writing, board development, business plan development, website content, evaluation and assessment, community outreach, staff and volunteer recruiting and management, annual reports and more. She has generated more than $15 million in government, foundation and corporate grant funding for her clients.

From 1995-2003, Tara was an associate in the acclaimed employment law department of Paul, Hastings, Janofsky & Walker LLP where she handled all aspects of litigation and client counseling for a diverse roster of small and large employers. Prior to law school, Tara served as National Grants Manager of United Cerebral Palsy Associations in Washington, D.C., where she managed more than $2.4 million annually in federal grants. Tara has served on several boards, including the Children Affected by AIDS Foundation and the Founding Board of the Larchmont Charter Schools, and participated in extensive volunteer work – she was awarded “Volunteer of the Year” by Public Counsel’s Child Care Law Project. She holds a B.A. in Child Study (with a Massachusetts lifetime K-3 teacher certification) from Tufts University and a J.D. from the University of Southern California; at both schools she was elected co-President of her class. At USC, Tara’s published Note as a member of the Southern California Law Review won the annual Warren J. Ferguson Social Justice Writing Award; she also served as Managing Editor of the Southern California Review of Law and Women’s Studies. Tara lives in Los Angeles with her husband, twin daughters and a 20 pound cat.

 

KARA CORWIN, Esq.

Kara Korwin is an entertainment attorney with extensive experience in production-related transactional matters.  As Director of Business and Legal Affairs at Walt Disney Pictures, she negotiated and drafted a wide variety of agreements for various projects in development and completed all Disney/Pixar animated film production work for three films that are currently ranked among the top 50 all-time domestic Box Office Gross Receipts: # 14 Finding Nemo (2003), # 32 The Incredibles (2004) and # 40 CARS (2006).   After a seven year tenure at Walt Disney Pictures, she began representing talent and consulting on various film and television projects as well as for Animation Lab, Walt Disney Studios Home Entertainment, Disney Educational Productions, and The Baby Einstein Company.

Kara graduated from Georgetown University with a B.A. in English literature and Political Science.  She received her J.D. from Loyola Law School in Los Angeles where she served as Chief Articles Editor of the Loyola Law Review.  Kara is past president of the Georgetown University Club of Los Angeles and serves on the Board of Directors of the Georgetown Entertainment and Media Alliance.  She chairs the Community Service committee at the Center for Early Education, where her two daughters are students, and she has served on the board of directors of her children’s preschool, Beverly Glen Playgroup, for nine years.  She is an active member of Temple Emanuel, where she heads several initiatives involving interfaith families.

 

RUSSELL WETANSON, Esq.

Russell Wetanson is the Senior Vice President, Legal Affairs for the Alliance of Motion Picture & Television Producers (the AMPTP).  The AMPTP is the entertainment industry’s official collective bargaining representative, which negotiates 80 industry-wide collective bargaining agreements on behalf of over 350 motion picture and television producers.  Prior to joining the AMPTP, Russell was an associate at Proskauer Rose LLP where he worked on high profile entertainment industry-wide cases and advised corporate clients regarding employment law compliance issues.  Russell’s professional background also includes three years as a freelance entertainment reporter and legal expert for various television networks, such as TV Guide Network and CNN Headline News.

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Contact Project Goodness

Project Goodness
23275 Leonora Drive
Woodland Hills, CA 91367
Phone: (818) 621-5373
allidseigel@startgoodness.com